Office: 866.520.2017
Johnny's Cell: 239.272.5528
Julie's Cell:
239.200.9609

     





DareDevil Durags, located in Summerfield, Florida, is a wholly owned subsidiary of Soco Manufacturing.


At DareDevil Durags,
we have the utmost confidence in our product.  We travel the country from show to show, state to state, city to city, so we can be in touch with you--the customer.

Johnny Tells the DareDevil Durags Story

In late 2006 we came up with an idea for interchangeable hatbands and launched our hat company called
Soco Headwear, catering to the golf industry. We had over 200 accounts, primarily because of our new idea of introducing our interchangeable hatband for the ladies. Julie's mom and dad helped kick-start the company by doing all the sewing and played a major role in discovering the headband/durag and what it was capable of doing.

At the time, I was dealing Texas Hold-em tournaments in the evenings in a poker league. One night a buddy named Red (since passed) got knocked out of the first tournament early and was going to take a ride on his Harley Davidson. He asked me if he could try out one of our red bandana hatbands...and that's how it all started.

He came back all excited, telling everyone in the poker room that the band wouldn't blow off, even at 80mph. I went home that night all excited to tell Julie what happened. We came up with a slogan for our new-found product, 'No Blow With Soco.'

By the way, if that bandana hatband had blown off of Red's head, we would still be selling hats to golf courses.

That same night, I woke up at 3:30 in the morning to use the boys room, and it hit me what to call this newfound sensation. So I yelled out to Julie, "I got it! I got it!" She woke up, came out of the bedroom and asked, "What's wrong?" I said, "I got it, Julie, I got it!" Julie says, "What?!" "It just hit me--
DareDevil Durags!!" She wondered why and I told her because every guy thinks he's a daredevil and every girl thinks he's a little devil.

It wasn't long after that Julie and I made the band longer to tuck under the elastic for a full coverage durag look. Then Julie suggested we make them with bling! About six months later we noticed some major players in the motorcycle industry were trying to imitate our creation, but doing it poorly. Because of the copycats out there today, we now have over 700 designs that set us apart from the rest of the field. We created this concept, and it has grown from a small company to an international success. People from all over the world are wearing our bands and we are loving it!!





John & Julie



Julie's Favorite
If you are a dealer interested in carrying our product, please visit our contact section of the website for more information. 


Johnny Walford, co-owner of DareDevil DuRags, plans to drive more than 1,000 miles from Summerfield, Fla., to sell biker headgear this week. Walford said attendance figures absolutely affected his decision to make the trip. Visitor numbers give vendors an idea of how much merchandise to bring.

“I base everything on how many people are going to show up,” Walford said. “There’s nothing like being in the middle of a show when it’s wall-to-wall people.” He said he travels to motorcycle rallies in Sturgis, S.D.; Leesburg, Fla.; Daytona Beach, Fla.; and Galveston, Texas, and won’t consider “small shows’ with less than 10,000 or 20,000 people. Walford said he kept hearing about Bikes, Blues & BBQ from other vendors and decided to make the trip for the first time in 2012.

“We did really well there,” he said.










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